Who Are the Most Media-Exposed CEOs in the Adriatic Region?

5 November 2024
At Kliping, we joined forces with Bloomberg Adria to explore which CEOs are the most media-exposed in the Adriatic region. We were also curious about how media exposure relates to financial power and company size, what differences exist between Slovenia, Croatia, and Serbia, and how indices vary by industry. The CEO Index provided several fascinating insights into the regional media landscape — particularly the relationship between companies and the media. The full analytical report is available via the link bellow, and here is a quick overview of the most significant findings:
  • The most media-exposed CEOs come from Slovenia and Serbia, with only one Croatian company among the top 10.
  • We found no strong correlation between a CEO’s media exposure and the company’s revenue size. For instance, Podravka ranks 40th in revenue in Croatia, yet its CEO Martina Dalić has a nearly 9 in the regional CEO Index. In Slovenia, Belektron ranks fourth in revenue, but its CEO, Boštjan Bandelj, has an Index of 0.42 (meaning he appears substantially less often than the average regional CEO).
  • Among the top 10 most media-exposed CEOs in the region, only two lead publicly listed companies.
  • State-owned companies dominate the list of top media-exposed CEOs, which is often (but not always — there are positive exceptions) connected to high-profile leadership changes and scandals.

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The assumption that the CEOs of the largest firms — those contributing most to tax revenue, employing many people, and significantly shaping the market — would be the most media-visible turned out to be incorrect. Bloomberg Adria explores why that is in more depth in this article.

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In our analysis, we also examined:

  • how many CEOs have a Regional CEO Index greater than 1 (you’ll be surprised how few do),
  • which industries the most media-exposed CEOs come from (while energy leads, there’s a big surprise about which sector is second),
  • how certain strong industrial players from Slovenia cracked into the TOP 10 of the Industry CEO Index.

The full report with all insights and detailed breakdowns is available here. If you’d like to see how your company appears on the list and can’t find it in the report, please contact us: info@kliping.si

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